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3 Cleaning and Hygiene Trends on the Rise in 2023

  • 4 min read
  • Castle

If you are in the contract cleaning industry, you will know how important it is to stay ahead of industry trends and innovations, especially given the rapidly changing business landscape and highly competitive market.

From advancements in technology to changes in consumer behaviour, there are a multitude of factors that can impact the success of a cleaning company. But by staying up to date with the latest industry developments and continuously adapting to the changing market, businesses can not only meet but exceed the expectations of clients and increase profitability and sustained growth.

In this blog, we will explore 3 cleaning and hygiene trends on the rise in 2023 and offer tips and advice on how to integrate these trends into your processes, so you can stay ahead of the fast-paced market.

1: Technology Playing a Supportive Role for Cleaners

For a long time, the cleaning industry has been predominantly manual. But in the past decade, it has undergone a digital transformation that has introduced new and innovative technologies.

While a slow-growing trend, end users have begun to embrace the potential benefits of robotic technology in the contract cleaning industry. This is most likely a result of the current staffing shortages plaguing the industry and the effects of the pandemic heightening cleaning standards.

Robotic cleaning technology has various advantages such as better quality and availability of cleaning, increased efficiency, and data-based decision-making. Additionally, the use of technology allows human staff to avoid menial tasks, enabling them to concentrate on more valuable or significant responsibilities. When implemented wisely, technology can make a significant impact on the efficiency and well-being of the workforce, giving businesses a competitive advantage.

According to the Cleaning Show, the biggest technology trends in the cleaning industry are:

  • Sensor technology
  • Data-led dynamic cleaning
  • Robotics and autonomous cleaning
  • Geofencing
  • Battery technology

2: Greener Cleaning

Sustainability is by no means a new trend in the cleaning industry or any industry for that matter. However, environmental sustainability is a continual challenge facing contract cleaning businesses.

Lorcan Mekitarian from the CHSA stated “Sustainability is one of the biggest issues facing our sector and it is one of the most complex. Identifying the best way forward and making the right environmentally and ethically sustainable choices is challenging. It’s particularly tough when set in the context of day-to-day commercial pressures and the current huge escalation in the cost of energy.”

But how can cleaning businesses achieve higher levels of sustainability without compromising on quality?

Sustainability in the cleaning industry is undergoing a particularly significant shift, due to increasing pressures to meet consumer demands for greener products and greater sustainability. Achieving this goal will require meeting the current needs of clients, without interfering with the ability to meet the needs of future generations. Cleaning companies are already starting to implement green initiatives, but many opportunities for environmental improvement still exist.

Here are a few ways you can improve the sustainability of your contract cleaning business:

3: Employment Benefits and Support

Since COVID-19, the cleaning and hygiene industry has been faced with the worst staff shortage since the late 1990s. Numerous factors have contributed to the current recruitment crisis, such as reduced migration post-Brexit, a substantial number of workers choosing not to resume employment after the pandemic, and competition from alternate sectors offering better salaries, training, and perks. Additionally, the cleaning and hygiene domain suffers from a general perception of being unskilled, and uneducated, which although not true, further exacerbates the recruitment challenge.

As a result of this employment crisis, businesses are struggling to handle the ever-increasing consumer demand for contract cleaning and ultimately losing out on money.

To tackle this ongoing issue, many cleaning businesses are making proactive efforts to improve the perception of having an occupation in the sector and offer more appealing employment benefits and packages in order to retain and win new staff contracts.

Some examples of these employment benefits and support include:

  • Investing in better training and development opportunities for cleaning staff
  • Increasing salaries
  • Offering flexible working
  • Offering healthcare, life insurance or decent pensions
  • Reward programmes
  • Creating a more social work culture
cleaning operatives cleaning an office

Keep Ahead of the Latest Innovations with Castle (EU)

At Castle (EU), everything we do revolves around making your lives easier. Our sustainable cleaning products, staff training, and product supply facilities are designed to help you save time, reduce costs, and provide a better service for your customers. Whether you’re just starting out in the cleaning industry or looking to take your business to the next level, we’re here to help, innovate, and inspire you. Contact our team today for more information on how we can support your needs.